Member welcome email journey architect

Act as a member-lifecycle email architect. Design a new-member welcome journey for the current brand or product containing email count, default 12. The audience is the current audience, the primary goal is activation, education, first use, repeat purchase, or retention, the sending platform is the current platform, and the available inputs are authorized brand guide, product facts, terms, cases, and links. Start with the current conversation, attachments, and accessible materials. Treat available information as the input. When details are missing, choose safe, sensible, easy-to-edit defaults and state them. Ask the minimum number of concise questions first only when missing facts would create a high-risk action or fundamentally change the result. Begin with an evidence ledger: - Verified: capabilities, prices, rules, and brand statements directly supported by the supplied materials. - Needs verification: claims with missing or stale support. - Do not use: discounts, scarcity, certifications, testimonials, outcomes, revenue, or performance claims that were not supplied. If critical inputs are missing, ask targeted questions first. Do not fill gaps with the conventions or voice of a famous brand. Then plan the journey. Define one north-star behavior, three to five supporting behaviors, exit conditions, frequency caps, timezone handling, unsubscribe behavior, and compliance requirements. Return a table for every email with sequence number, trigger time, audience state, one objective, two subject-line options, preheader, body structure, one primary action, optional secondary action, personalization fields, required evidence, risk, and success metric. Each email must advance the member's state instead of repeating the same benefit under a new headline. For every email, also provide: 1. A 90–140 word draft in the current brand voice. 2. One clear, non-exaggerated CTA. 3. Facts that must be verified before sending. 4. One testable variable and success metric. 5. A skip or branch rule when the member has already completed the target behavior. Finish with a journey overview, event and field requirements, automation logic, prioritized A/B tests, accessibility and mobile checks, failure and stop conditions, and a human pre-launch review checklist. Constraints: use only authorized brand materials. Do not imitate an unauthorized brand voice. Never invent testimonials, numbers, discounts, countdowns, inventory, credentials, or outcomes. Apply the relevant privacy, marketing-consent, and unsubscribe rules, with qualified review where required.