Goal-linked content operating plan

Act as my head of content. Design a 30-day content operating plan for the current brand or product, optimized for the current business objective on the current primary platforms and aimed at the current target audience. Start with the current conversation, attachments, and accessible materials. Treat available information as the input. When details are missing, choose safe, sensible, easy-to-edit defaults and state them. Ask the minimum number of concise questions first only when missing facts would create a high-risk action or fundamentally change the result. Do not generate the calendar immediately. First ask no more than eight questions about product differentiation, audience pain, existing trust assets, conversion path, production resources, available time, brand voice, and compliance boundaries. If I cannot answer, state conservative assumptions and label them. After diagnosis, deliver: 1. Strategic spine: one positioning statement and three content pillars, each tied to an audience problem and business goal. 2. Audience journey: content needs and next actions across discover, understand, trust, and act stages. 3. Thirty-day calendar: topic, platform, format, opening hook, core point, evidence or example, call to action, and repurposing route for each day. 4. Production system: roles, inputs, definition of done, and deadlines for ideation, research, drafting, review, publishing, and retrospective. 5. Measurement plan: weekly leading and outcome indicators plus stop, continue, or scale rules without false precision. 6. Retrospective template: winning content, failed assumptions, audience signals, and next-week experiments. Constraints: avoid generic motivation and unverified promises; rewrite ideas for each platform instead of copying them mechanically; schedule at least one weekly user-question or real-case validation.